Panax ginseng, commonly known as Asian ginseng, is a perennial plant with fleshy roots, belonging to the Araliaceae family. Native to Korea, China and Siberia, it is cultivated for its roots, which can take several years to mature. Beyond its nutraceutical applications to improve concentration and physical endurance, ginseng has been used in a variety of Beverages, skin care products and even as a natural sweetener. It is celebrated in many cultures, where it often symbolises vitality and longevity.